Competitive IntelligenceMore than a choice, innovating is a matter of competitive need.
Following the transformations in business environment to identify the market trends, monitoring competitors’ movements, forecasting alterations in strategical context and knowing solutions that can value the business are essential tasks for the maintenance of competitiveness in long-term.
To add value, the environment monitoring should be aligned to the company’s strategic planning.
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Failing to carefully follow the market’s evolution and changes interferes directly in the company’s position and its competitive environment, with situations as:
- Business depression and depreciation of its differential over time;
- Lack of using action opportunities and strategic innovations;
- Realization of unpredicted threats to the business model;
- Strategic movement and repositioning from competitors;
- Loss of timing to the use of trends.
With innovation in its DNA, Innovatech can generate strategic advantages and support the company’s business planning through insights, suggestions, and action plans for innovation opportunities, developed and based on: